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BeTechly: Where Business and Tech Meet to Share New Insights and Solutions for Today's Landscape

BeTechly: Where Business and Tech Meet to Share New

November 18, 2021

To enable enhanced growth potential and deeper exploration into a host of markets globally, C3 TechTargeting has been rebranded BeTechly!  Innovative use of technology is at the heart of every successful ... READ MORE

Rear view of businessman speak on web conference with diverse colleagues using laptop. Webcam, male employee talk on video call with coworkers have online meeting briefing from home.

The New Normal for Remote Access

April 23, 2020

Now is a great time to inject some new ideas and infrastructure into your overall remote access policy and architecture. Though you’ve likely tackled the core issues and have a solid foundation in ... READ MORE

conceptual image of a fatigued young man facing a large human brain

Combating Brain Fatigue is Now Your Top Priority

April 19, 2020

In today’s constantly connected world, it is not surprising that a new type of challenge is emerging among business decision-makers: brain fatigue. According to Forbes.com Mental Fatigue is “a ... READ MORE

Overcoming Endpoint Challenges

Overcoming Endpoint Challenges

December 18, 2019

In January 2019, our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information security challenges, as well as what kinds ... READ MORE

The Future of Infrastructure Management

The Future of Infrastructure Management

December 18, 2019

In January 2019, our research arm BeTechly, conducted a study around the Future of Infrastructure Management, exploring the various infrastructure and data trends that are taking place and the impact they ... READ MORE

Is Your Server Ready for AI Applications?

Is Your Server Ready for AI Applications

December 18, 2019

In February 2019, our research arm BeTechly, conducted a study exploring whether the use of AI applications is growing, the computing architecture required to support it, as well as what types of changes ... READ MORE

Is Your Website Ready for 2019?

Is Your Website Ready for 2019

February 8, 2019

Thanks to the growing use of mobile devices, websites have drastically evolved over the last decade.    Even in the last few years, we have seen a dramatic shift in how sites are designed ... READ MORE

Why Should My Business Migrate to HTTPS Today?

Why Should My Business Migrate to HTTPS Today

February 8, 2019

You've probably seen evidence of the trend already - the eyebrow lifting "Not Secure" flag that has been appearing on various sites for the last several months.  Google started this ... READ MORE

B2B Tech Marketing Minds Blown

B2B Tech Marketing Minds Blown

November 20, 2018

A few weeks ago, we hosted the first ever BOOM! Event, a B2B technology summit aimed at technology providers and marketing executives. This invite only immersive workshop delved into the mind of IT buyers, ... READ MORE

SEO Must-haves for 2019:

SEO Must-haves for 2019:

May 22, 2019

The way people are using the internet is changing, especially as mobile device use to visit websites increases.  We reviewed a host of SEO expert reports and findings and have identified the top 10 ... READ MORE

The New IT Buying Dynamics

The New IT Buying Dynamics

February 1, 2019

The roles of IT purchasing have changed considerably, with the focus on the individual buyer being replaced with teams. These buying teams aren’t just comprised of members from the IT department, ... READ MORE

Customer First

Customer First

January 29, 2019

With a new year comes opportunities for marketers to take advantage of new strategies, especially where it comes to customers. The customer experience has been a hot topic as of late and we decided to ... READ MORE

Website Strategies for Better Lead Generation

Website Strategies for Better Lead Generation

November 27, 2018

Lead generation has been and continues to be a key pain point for most marketers.   It’s not just getting leads that’s the challenge, it’s also making sure that these leads ... READ MORE

Trends in B2B Tech Marketing

Trends in B2B Tech Marketing

November 13, 2018

At the time of this writing, 2018 is almost gone, with only two months left in the calendar year. Soon, companies will be looking back at what plans and strategies worked, which ones didn’t, and ... READ MORE

B2B Marketing of the Future

B2B Marketing of the Future

December 4, 2018

What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations are changing how ... READ MORE

Why Partners Should Take a Look at IBMs Flash System 9100

Why Partners Should Take a Look at IBMs Flash System 9100

September 19, 2018

“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven ... READ MORE

Breaking Down the Dynamics

Breaking Down the Dynamics

September 21, 2018

Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television and movies, etc.   The ... READ MORE

Technology Hype & Reality

Technology Hype & Reality

September 20, 2018

Our world has leaped past small steps for tech kind to fully embrace digital advancements, from AI chatbots to customized experiences. With new technologies come new avenues for businesses to innovate ... READ MORE

Guided by Content

Guided by Content

October 22, 2018

Does content help the IT purchasing process? Absolutely! The use of content materials has grown thanks to the popularity of social media platforms, video services, and just the Internet as a whole. Blogs, ... READ MORE

Translating Technology Capabilities into Business Outcomes

Translating Technology Capabilities into Business Outcomes

October 10, 2018

Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business and technology, putting ... READ MORE

Improve Customer Experiences with Insightful Thought Leadership

Improve Customer Experiences with Insightful Thought

September 26, 2018

Blogging is still a hot trend for most people, personally and professionally. According to Ignite Spot, there were 6.7 million bloggers in 2016, with 77% of internet users reading their blogs. Content ... READ MORE

Building Social Authority for Your Brand

Building Social Authority for Your Brand

October 11, 2018

Setting up a social media profile is crucial and essential for businesses. B2Bs and tech companies should especially have an online presence as that is where you will find most of your audience. And social ... READ MORE

Social Selling 101 for Tech Companies

Social Selling 101 for Tech Companies

September 27, 2018

Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies ... READ MORE

Realistic Segmentation Methods for Database Marketing

Realistic Segmentation Methods for Database Marketing

October 2, 2018

As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?”  The manner ... READ MORE

When is the Right Time to Refresh My Website

When is the Right Time to Refresh My Website

October 16, 2018

If you’re a business that doesn’t sell online, does it matter if your website is updated?   It absolutely matters!   With mobile growing, it feels like everyone has jumped ... READ MORE

The Case for Creating Content for the C-Suite

The Case for Creating Content for the C-Suite

October 3, 2018

What’s the hardest challenge facing B2B marketers?   In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways to engage your customer base. ... READ MORE

Does My Business Really Need a Mobile Responsive Website

Does My Business Really Need a Mobile Responsive Website

October 30, 2018

As a telecom provider, do you really need a mobile responsive website?   The answer is a resounding yes!   77% of adults in America own a smartphone   Telecom businesses, ... READ MORE

Whats Better: Responsive Design, Mobile Site OR Mobile App?

Whats Better: Responsive Design, Mobile Site OR Mobile App

October 12, 2018

Welcome to the digital age! It’s 2017 and you’ve decided to implement a new design for your website to ensure you reach those on the go with mobile. And why not? According to Pew Research, ... READ MORE

Can You Engage the Technology Buyer with Content?

Can You Engage the Technology Buyer with Content

October 4, 2018

Can you engage technology buyers with content? The answer is a resounding yes, you can! Companies attract buyers with content all day long, using blogs on their website and social media, but the million-dollar ... READ MORE

Why Your Customers Are Going Between PC and Mobile

Why Your Customers Are Going Between PC and Mobile

October 5, 2018

Recently, an interesting article caught the eye of our content creation team. It was an interview with the director of product design at Facebook by social media magazine Mashable, where the director mentioned ... READ MORE

Why CEOs Should Be Taking the Time to Blog

Why CEOs Should Be Taking the Time to Blog

April 8, 2014

Running a business large or small requires an enormous investment of time and attention to dozens of details.  So how involved should the CEO or business owner be with marketing, communications, and ... READ MORE

Top 6 Social Media Sites You Should Consider for Your Business

Top 6 Social Media Sites You Should Consider for Your

April 3, 2014

Social media has grown in importance and business owners can’t afford to not be on social media, especially if they want to reach current and potential customers. However, with the wealth of new ... READ MORE

Is Using LinkedIn Still a No-Brainer for Your Business in 2016

Is Using LinkedIn Still a No-Brainer for Your Business in

February 12, 2014

LinkedIn was my first experience with social media.  Not Facebook, not MySpace, but LinkedIn.  Because of this unexpected occurrence, I immediately noticed the business potential of social media ... READ MORE

Why You Should Be Using Social Media to Promote Your Business

Why You Should Be Using Social Media to Promote Your

February 6, 2014

Co-authored by LaShaun Williams, Content Manager When developing your social media strategy it is crucial to consider who your market is, what market you are in, and what type of services/product you ... READ MORE

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