To enable enhanced growth potential and deeper exploration into a host of markets globally, C3 TechTargeting has been rebranded BeTechly! Innovative use of technology is at the heart of every successful ... READ MORE
Now is a great time to inject some new ideas and infrastructure into your overall remote access policy and architecture. Though you’ve likely tackled the core issues and have a solid foundation in ... READ MORE
In today’s constantly connected world, it is not surprising that a new type of challenge is emerging among business decision-makers: brain fatigue. According to Forbes.com Mental Fatigue is “a ... READ MORE
In January 2019, our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information security challenges, as well as what kinds ... READ MORE
In January 2019, our research arm BeTechly, conducted a study around the Future of Infrastructure Management, exploring the various infrastructure and data trends that are taking place and the impact they ... READ MORE
In February 2019, our research arm BeTechly, conducted a study exploring whether the use of AI applications is growing, the computing architecture required to support it, as well as what types of changes ... READ MORE
Thanks to the growing use of mobile devices, websites have drastically evolved over the last decade. Even in the last few years, we have seen a dramatic shift in how sites are designed ... READ MORE
You've probably seen evidence of the trend already - the eyebrow lifting "Not Secure" flag that has been appearing on various sites for the last several months. Google started this ... READ MORE
A few weeks ago, we hosted the first ever BOOM! Event, a B2B technology summit aimed at technology providers and marketing executives. This invite only immersive workshop delved into the mind of IT buyers, ... READ MORE
The way people are using the internet is changing, especially as mobile device use to visit websites increases. We reviewed a host of SEO expert reports and findings and have identified the top 10 ... READ MORE
The roles of IT purchasing have changed considerably, with the focus on the individual buyer being replaced with teams. These buying teams aren’t just comprised of members from the IT department, ... READ MORE
With a new year comes opportunities for marketers to take advantage of new strategies, especially where it comes to customers. The customer experience has been a hot topic as of late and we decided to ... READ MORE
Lead generation has been and continues to be a key pain point for most marketers. It’s not just getting leads that’s the challenge, it’s also making sure that these leads ... READ MORE
At the time of this writing, 2018 is almost gone, with only two months left in the calendar year. Soon, companies will be looking back at what plans and strategies worked, which ones didn’t, and ... READ MORE
What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations are changing how ... READ MORE
“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven ... READ MORE
Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television and movies, etc. The ... READ MORE
Our world has leaped past small steps for tech kind to fully embrace digital advancements, from AI chatbots to customized experiences. With new technologies come new avenues for businesses to innovate ... READ MORE
Does content help the IT purchasing process? Absolutely! The use of content materials has grown thanks to the popularity of social media platforms, video services, and just the Internet as a whole. Blogs, ... READ MORE
Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business and technology, putting ... READ MORE
Blogging is still a hot trend for most people, personally and professionally. According to Ignite Spot, there were 6.7 million bloggers in 2016, with 77% of internet users reading their blogs. Content ... READ MORE
Setting up a social media profile is crucial and essential for businesses. B2Bs and tech companies should especially have an online presence as that is where you will find most of your audience. And social ... READ MORE
Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies ... READ MORE
As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?” The manner ... READ MORE
If you’re a business that doesn’t sell online, does it matter if your website is updated? It absolutely matters! With mobile growing, it feels like everyone has jumped ... READ MORE
What’s the hardest challenge facing B2B marketers? In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways to engage your customer base. ... READ MORE
As a telecom provider, do you really need a mobile responsive website? The answer is a resounding yes! 77% of adults in America own a smartphone Telecom businesses, ... READ MORE
Welcome to the digital age! It’s 2017 and you’ve decided to implement a new design for your website to ensure you reach those on the go with mobile. And why not? According to Pew Research, ... READ MORE
Can you engage technology buyers with content? The answer is a resounding yes, you can! Companies attract buyers with content all day long, using blogs on their website and social media, but the million-dollar ... READ MORE
Recently, an interesting article caught the eye of our content creation team. It was an interview with the director of product design at Facebook by social media magazine Mashable, where the director mentioned ... READ MORE
Running a business large or small requires an enormous investment of time and attention to dozens of details. So how involved should the CEO or business owner be with marketing, communications, and ... READ MORE
Social media has grown in importance and business owners can’t afford to not be on social media, especially if they want to reach current and potential customers. However, with the wealth of new ... READ MORE
LinkedIn was my first experience with social media. Not Facebook, not MySpace, but LinkedIn. Because of this unexpected occurrence, I immediately noticed the business potential of social media ... READ MORE
Co-authored by LaShaun Williams, Content Manager When developing your social media strategy it is crucial to consider who your market is, what market you are in, and what type of services/product you ... READ MORE
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