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Why Partners Should Take a Look at IBMs Flash System 9100

September 19, 2018

“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven

Translating Technology Capabilities into Business Outcomes

October 10, 2018

Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business and technology, putting

Social Selling 101 for Tech Companies

September 27, 2018

Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies

Realistic Segmentation Methods for Database Marketing

October 2, 2018

As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?”  The manner

The Case for Creating Content for the C-Suite

October 3, 2018

What’s the hardest challenge facing B2B marketers?   In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways to engage your customer base.