To enable enhanced growth potential and deeper exploration into a host of markets globally, C3 TechTargeting has been rebranded BeTechly! Innovative use of technology is at the heart of every successful ... READ MORE
With a new year comes opportunities for marketers to take advantage of new strategies, especially where it comes to customers. The customer experience has been a hot topic as of late and we decided to ... READ MORE
“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven ... READ MORE
Our world has leaped past small steps for tech kind to fully embrace digital advancements, from AI chatbots to customized experiences. With new technologies come new avenues for businesses to innovate ... READ MORE
Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business and technology, putting ... READ MORE
Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies ... READ MORE
As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?” The manner ... READ MORE
What’s the hardest challenge facing B2B marketers? In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways to engage your customer base. ... READ MORE