MARKETING HAPPINESS
BeTechly: Where Business and Tech Meet to Share New
November 18, 2021
To enable enhanced growth potential and deeper exploration into a host of markets globally, C3 TechTargeting has been rebranded BeTechly! Innovative use of technology is at the heart of every successful ... READ MORE
Customer First
January 29, 2019
With a new year comes opportunities for marketers to take advantage of new strategies, especially where it comes to customers. The customer experience has been a hot topic as of late and we decided to ... READ MORE
Why Partners Should Take a Look at IBMs Flash System 9100
September 19, 2018
“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven ... READ MORE
Technology Hype & Reality
September 20, 2018
Our world has leaped past small steps for tech kind to fully embrace digital advancements, from AI chatbots to customized experiences. With new technologies come new avenues for businesses to innovate ... READ MORE
Translating Technology Capabilities into Business Outcomes
October 10, 2018
Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business and technology, putting ... READ MORE
Social Selling 101 for Tech Companies
September 27, 2018
Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies ... READ MORE
Realistic Segmentation Methods for Database Marketing
October 2, 2018
As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?” The manner ... READ MORE
The Case for Creating Content for the C-Suite
October 3, 2018
What’s the hardest challenge facing B2B marketers? In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways to engage your customer base. ... READ MORE
