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Data-driven market perspectives and use cases

Marketing Happiness

Why Partners Should Take a Look at IBMs Flash System 9100

July 22, 2024

“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem

Translating Technology Capabilities into Business Outcomes

July 10, 2024

Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization

IT RESEARCH

The New Normal for Remote Access

August 17, 2023

Now is a great time to inject some new ideas and infrastructure into your overall remote access policy and architecture. Though you’ve likely

Combating Brain Fatigue is Now Your Top Priority

November 12, 2023

In today’s constantly connected world, it is not surprising that a new type of challenge is emerging among business decision-makers: brain fatigue. According

Overcoming Endpoint Challenges

February 2, 2024

Our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information security

BUYING DYNAMICS

The New IT Buying Dynamics

March 12, 2024

The roles of IT purchasing have changed considerably, with the focus on the individual buyer being replaced with teams. These buying teams aren’t just comprised of members from the IT department,

Why Partners Should Take a Look at IBMs Flash System 9100

July 22, 2024

“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven

Breaking Down the Dynamics

January 21, 2024

Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television and movies,

SOCIAL MEDIA

SEO Must-Haves

May 22, 2024

The way people are using the internet is changing, especially as mobile device use to visit websites increases. The content team at Change3 reviewed a host of SEO findings and reports and

Building Social Authority for Your Brand

May 11, 2024

Setting up a social media profile is crucial and essential for businesses. B2Bs and tech companies should especially have an online presence as that is where you will find most of your audience. There

Social Selling 101 for Tech Companies

July 29, 2024

Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies

DIGITAL STRATEGY

Why Does My Website Need an SSL Certificate

February 8, 2023

If you’re surfing the net and an SSL error occurs on a website you're trying to visit, your browser will warn you by showing you an error messages or signal. This error is mostly caused by

Website Strategies for Better Lead Generation

March 27, 2024

Lead generation has been and continues to be a key pain point for most marketers.   It’s not just getting leads that’s the challenge, it’s also making sure

Trends in B2B Tech Marketing

July 29, 2024

At the time of this writing, 2024 is already into its third quarter and businesses will be looking back at what plans and strategies worked, which ones didn’t, and what they can do to improve

SEO & CONTENT

SEO Must-Haves

May 22, 2024

The way people are using the internet is changing, especially as mobile device use to visit websites increases. The content team at Change3 reviewed a host of SEO findings and reports and

Trends in B2B Tech Marketing

July 29, 2024

At the time of this writing, 2024 is already into its third quarter and businesses will be looking back at what plans and strategies worked, which ones didn’t, and what they can do to improve

B2B Marketing of the Future

December 4, 2023

What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations are changing