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GAIN NEW INSIGHT

Using Integrated Data-Driven Strategies

SMARTER GROWTH

Build, Enhance, and Activate Your Marketing Data

Unlock the full potential of your marketing with Change3’s integrated data solutions. We help you gain deeper insight, improve targeting, and drive smarter growth by combining expert data sourcing, enhancement, analytics, and ABM—all tailored to your business needs.

  • List Cleansing & Enrichment: Ensure your data is accurate, complete, and ready for action. Did you know poor data quality costs companies 12% of their revenue annually?
  • Target List Development: Build high-value lists from multiple trusted sources, including ABM account targeting. ABM campaigns increase customer lifetime value by 35% and close deals 50% faster.
  • Segmentation & Persona Tagging: Reach the right audience with precision, leveraging ABM insights for personalized engagement.
  • Lead Scoring & Engagement Indexing: Prioritize opportunities and boost engagement. Predictive analytics can improve marketing ROI by up to 20%.
  • Flexible Support: Choose the model that fits—done-for-you, collaborative, or team augmentation.
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Data Enhancement

Take your data further with advanced enhancement services:

  • Data appending and management for ongoing accuracy. 64% of data science projects fail due to poor data quality—ongoing enhancement is critical.
  • Social media and online database enrichment.
  • Persona tagging and segmentation for sharper targeting.
  • Marketing automation and campaign activation.
  • ABM-driven enrichment to identify and prioritize high-value accounts. 70% of B2B companies now have a dedicated ABM program.

Audience-as-a-Service

Tap into our proprietary Audience-as-a-Service platform, BeInsightly, to:

  • Map interests and intent using market research, surveys, and events.
  • Persona tagging and segmentation for sharper targeting.
  • Integrate dynamic business technology data inputs.
  • Analyze website traffic and network activity for actionable insights.
  • Capture real conversations about authority, needs, and challenges.
  • Track account-level engagement for ABM programs. ABM aligns sales and marketing teams in 94% of organizations, driving measurable results.
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OUR CUSTOM

Data Capabilities

  • List cleansing
  • Contact append
  • Target list development from named accounts
  • List sourcing from multiple data providers
  • List segmentation
  • Social media details added
  • Online marketing database development
  • Marketing database management
  • Lead scoring & Engagement Indexing
  • Persona tagging
  • Marketing Automation
  • Marketing Data Analysis
  • Market Surveys
  • Social Tagging
  • List sourcing as per specific requirements, such as proximity to node or type of business

UNLOCK THE POWER OF YOUR DATA

Deep Market Analytics

Make smarter decisions with actionable market intelligence:

  • Market Sizing & TAM: Quantify your total addressable market and growth opportunities. The global data analytics market reached $64.75 billion in 2025, growing at a 29.4% CAGR.
  • Competitive Profiling: Analyze competitors and market positioning.
  • Market Share Analysis: Track your share and benchmark against industry leaders.
  • Market Research: Conduct primary and secondary research to inform strategy.
  • Custom Reporting: Turn complex data into clear, inspiring stories.
  • ABM Analytics: Measure account engagement, coverage, pipeline influence, and revenue attribution for targeted accounts. Business intelligence implementations deliver 127% ROI within three years.
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Signaling Data & Integration

Enrich your database marketing with multi-source integration:

  • Intent Data: Identify prospects actively researching solutions.
  • Website Visits & Contact Lookup: Connect web activity to real contacts.
  • Firmographics & Technographics: Add company size, industry, and technology stack.
  • Integrated Data Activation: Combine internal and external data for a 360° audience view.
  • ABM Data Integration: Aggregate signals from multiple contacts within target accounts for precise targeting. 80% of companies have integrated big data analytics into their operations.

Your Outsourced Data Science & Analytics Team

Let Change3 become your dedicated Data Science & Analytics partner—giving you instant access to advanced expertise, tools, and data resources without the overhead of building an in-house team.

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Industry-Leading
Data Partnerships

We work with five leading data providers, including ZoomInfo, SalesIntel, Dun & Bradstreet, and other specialized sources.

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Flexible Data
Sourcing

We can leverage your internal data, your subscriptions, our proprietary datasets, and third-party sources—mixing and matching to fit your specific marketing needs.

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Custom Data
Discovery

Need data for a niche market or unique campaign? We’ll help you identify and source the right data.

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Signal Activation &
Integration

Identify, activate, and integrate data signals from your systems, ours, and third-party sources—using custom portals, API integrations, or hybrid approaches.

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Seamless
Collaboration

Fully managed analytics, co-working with your team, or filling gaps in expertise.

Flexible Engagement Models

Targets Based on Your Goals

Done-for-You

Let our experts handle everything, from data sourcing to campaign execution.

Unique Research Capabilities

Do-It-With-You

Collaborate with our team for tools, training, and support.

Delivering Data-Driven Insights

Team Augmentation

Add our specialists to your team for extra capacity and expertise.

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UNLOCK THE FULL VALUE OF YOUR DATA

Free Analytics Readiness Check

Get started with our complimentary Analytics Readiness Check—designed to help you unlock the full value of your data, no matter where you are in your analytics journey.

  • Free enhancement of up to 500 outdated contacts.
  • Comprehensive health check of your analytics infrastructure.
  • Actionable recommendations to improve data quality, readiness, and integration.
  • Personalized follow-up from our analytics team to help you take the next step.
How to Request

Visit change3e.com/contact to schedule your free Analytics Readiness Check or speak with your Change3 account manager.

EFFECTIVE MARKETING DATA

Data Analytics Events & Insights

Stay ahead with our expert-led events and dynamic insights feed—curated and tagged for relevance to Data Analytics.

How Ministries Use AI and Clarity to Drive Sustainable Growth


The AI Momentum Playbook: A Leader's Guide to AI Adoption


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Featured Insights & Blogs

The AI Momentum Playbook: A Leader's Guide to AI Adoption

March 13, 2026


Market Research on a Budget

March 26, 2025


Overcoming Endpoint Challenges

February 2, 2024


Ready to Grow Happily with Data-Driven Strategies?

Whether you’re a small business, a large enterprise, or a tech ecosystem partner, Change3 delivers the data, insights, and support you need to thrive.