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Why Partners Should Take a Look at IBMs Flash System 9100

September 19, 2018

“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem

Translating Technology Capabilities into Business Outcomes

October 10, 2018

Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization

IT RESEARCH

The New Normal for Remote Access

April 23, 2020

Now is a great time to inject some new ideas and infrastructure into your overall remote access policy and architecture. Though you’ve likely

Combating Brain Fatigue is Now Your Top Priority

April 19, 2020

In today’s constantly connected world, it is not surprising that a new type of challenge is emerging among business decision-makers: brain fatigue. According

Overcoming Endpoint Challenges

December 18, 2019

In January 2019, our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information

BUYING DYNAMICS

The New IT Buying Dynamics

February 1, 2019

The roles of IT purchasing have changed considerably, with the focus on the individual buyer being replaced with teams. These buying teams aren’t just comprised of members from the IT department,

Why Partners Should Take a Look at IBMs Flash System 9100

September 19, 2018

“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven

Breaking Down the Dynamics

September 21, 2018

Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television and movies,

SOCIAL MEDIA

SEO Must-haves For Every Year:

May 22, 2019

The way people are using the internet is changing, especially as mobile device use to visit websites increases.  We reviewed a host of SEO expert reports and findings and have identified the top

Building Social Authority for Your Brand

October 11, 2018

Setting up a social media profile is crucial and essential for businesses. B2Bs and tech companies should especially have an online presence as that is where you will find most of your audience. And

Social Selling 101 for Tech Companies

September 27, 2018

Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies

DIGITAL STRATEGY

Website Strategies for Better Lead Generation

November 27, 2018

Lead generation has been and continues to be a key pain point for most marketers.   It’s not just getting leads that’s the challenge, it’s also making sure

Trends in B2B Tech Marketing

November 13, 2018

At the time of this writing, 2018 is almost gone, with only two months left in the calendar year. Soon, companies will be looking back at what plans and strategies worked, which ones didn’t, and

B2B Marketing of the Future

December 4, 2018

What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations are changing

SEO & CONTENT

SEO Must-haves For Every Year:

May 22, 2019

The way people are using the internet is changing, especially as mobile device use to visit websites increases.  We reviewed a host of SEO expert reports and findings and have identified the top

Trends in B2B Tech Marketing

November 13, 2018

At the time of this writing, 2018 is almost gone, with only two months left in the calendar year. Soon, companies will be looking back at what plans and strategies worked, which ones didn’t, and

B2B Marketing of the Future

December 4, 2018

What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations are changing