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September 19, 2018
“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven
October 10, 2018
Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business and technology, putting
September 27, 2018
Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies
October 2, 2018
As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?” The manner
October 3, 2018
What’s the hardest challenge facing B2B marketers? In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways to engage your customer base.
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