4 Reasons You need to Rethink your Cloud Strategy
Written By Kneko Burney on August 17, 2023Now is a great time to inject some new ideas and infrastructure into your overall remote access policy and architecture. Though you’ve likely tackled the core issues and have a ... Read More
5 Ways to De-stress Your Team
Written By Kneko Burney on November 12, 2023In today’s constantly connected world, it is not surprising that a new type of challenge is emerging among business decision-makers: brain fatigue. According to Forbes.com ... Read More
Why Engaging Your Audience Across Several Channels is a Must
Written By Kneko Burney on February 8, 2024Is multi-channel marketing necessary for businesses? Most definitely! Modern marketing strives to engage potential buyers on multiple channels – but putting in place the marketing ... Read More
How Non-Tech Influencers are Affecting Purchasing
Written By Kneko Burney on March 12, 2024The roles of IT purchasing have changed considerably, with the focus on the individual buyer being replaced with teams. These buying teams aren’t just comprised of members from ... Read More
How Lead Generation & Nurturing Will Garner Results in 2019
Written By Kneko Burney on May 25, 2024The B2B landscape has become even more challenging, as marketers try to find and plan strategies to better stay on top of the latest developments and uncover quality leads to further ... Read More
Finding the Markers for the IT Purchase Journey
Written By Kneko Burney on July 12, 2023Purchasing. For many IT professionals, this journey is a growing challenge as they try to keep up with emerging technologies, but also keep within shrinking ... Read More
OR Reinventing the Way Stories are Told
Written By Kneko Burney on September 9, 2023Did you read Kneko Burney’s recent blog article where she discussed why Sellers no longer find credible the leads given to them by their Marketing colleagues? Kneko pointed out ... Read More
How to Speak to CXOs & Line of Business Decision-Makers
Written By Kneko Burney on July 10, 2024Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business ... Read More
Part 3 of the Social Geek Series
Written By Kneko Burney on May 11, 2024Setting up a social media profile is crucial and essential for businesses. B2Bs and tech companies should especially have an online presence as that is where you will find most of your ... Read More
Part 2 of the Social Geek series
Written By Kneko Burney on July 29, 2024Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with ... Read More
Creating Better Ways for Data Marketing
Written By Kneko Burney on May 2, 2024As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?” ... Read More
Why Telecoms Need Websites on the Go
Written By Kneko Burney on September 30, 2023As a telecom provider, do you really need a mobile responsive website? The answer is a resounding yes! ... Read More
Ending Customer Scatter Shots
Written By Kneko Burney on July 21, 2023Recent trends have shifted the marketing model from STP – segmentation, targeting, and positioning – back to that of mass marketing. The publication and success of Byron ... Read More
If you’ve been reading our small business brand bootcamp series, then you’ve made it through learning how to brand your business and how to make it uniquely yours so that ... Read More
You’ve started making waves with the direction of your brand – from your logo to your website to your social media profiles. But, how to you stand out from your competitors, ... Read More
You’ve gotten your small business on social media, you’ve made some posts and tweets, and you even gotten a couple of followers. You know that you have to do more than just ... Read More
Part 3 of the Lets Get Social Series
Written By Kneko Burney on June 22, 2023Businesses are finding that social advertising can be a huge benefit when it comes to reaching a targeted audience with their brand and finding that followers can turn into customers. Your ... Read More
Technology is giving real estate agents easier and more efficient ways to communicate with prospective buyers, as such it’s an ideal platform to create and build a process to generate ... Read More
Improving your digital presence is about more than just adopting new technology and adding social media to your website and this differs depending on your business. For example, the key ... Read More
Medical professionals might question whether or not digital marketing is something they should engage in. This decision should not be taken lightly with time and manpower being scarce; ... Read More
How We Streamlined Our Hiring Process
Written By Kneko Burney on March 19, 2023In order to create both a harmonious AND highly-productive environment in my fast growing company, ... Read More
Part 3 of the Content Marketing Series
Written By Kneko Burney on February 17, 2023Content marketing is about delivering value to your audience. When you create content that challenges, solves, informs and entertains, you will discover that people are not only drawn ... Read More
Press releases are a cost-effective way of increasing awareness around your brand and should be a part of your overall ... Read More
You can do so much more with your business than just make profits. Of course having a healthy bottom line and robust growth are ideal for any size business but what if I tell you that ... Read More
How do your customers find you? The hospitality industry is a huge market with a wealth of competition so regardless of your specialty you need to be doing something that makes your business ... Read More
As Channel Partners, you would have experienced a major shift in the customer engagement model. Your customers are doing their due diligence almost entirely online, long before any sales ... Read More
The answer is YES! I can honestly say I'm not a "holiday" person. All the hoopla and activity around national and local holidays often seem ... Read More
Part 1 of the Content Marketing Series
Written By Kneko Burney on November 21, 2023Still on the fence about content marketing for your company or business? There are certainly some considerations before you take the plunge. Let’s have a look at a few of these. ... Read More
Because social media has created a powerful feedback platform, the ratings and recommendations of every customer have the potential to resonate ... Read More
A common mistake that small companies make is they want to be everything to everyone. Even big companies make this mistake too. The truth is that your business, particularly ... Read More
Email marketing can ... Read More
Part 2 of the Lets Get Social Series
Written By Kneko Burney on February 6, 2023Co-authored by LaShaun Williams, Content Manager When developing your social media strategy it is crucial to consider who your market is, what market ... Read More
Kneko Burney is a serial entrepreneur. She is one of the leading B2B experts for the telecom and high-tech industries, as well as an emerging figure in the intersection of digital technology and everyday life. As founder & CEO of Change3 Enterprises (2011), founder of Eyesoda.com (2007), and co-founder of Compass Intelligence (2005), Ms. Burney leverages her skills to create and grow innovative, new businesses.