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Kneko Burney

CEO & Chief Creative, Change3 Enterprises LLC

Kneko Burney is a serial entrepreneur. She is one of the leading B2B experts for the telecom and high-tech industries, as well as an emerging figure in the intersection of digital technology and everyday life. As founder & CEO of Change3 Enterprises (2011), founder of Eyesoda.com (2007), and co-founder of Compass Intelligence (2005), Ms. Burney leverages her skills to create and grow innovative, new businesses.

The New Normal for Remote Access

4 Reasons You need to Rethink your Cloud Strategy

Written By Kneko Burney on August 17, 2023


Now is a great time to inject some new ideas and infrastructure into your overall remote access policy and architecture. Though you’ve likely tackled the core issues and have a ... Read More

Combating Brain Fatigue is Now Your Top Priority

5 Ways to De-stress Your Team

Written By Kneko Burney on November 12, 2023


In today’s constantly connected world, it is not surprising that a new type of challenge is emerging among business decision-makers: brain fatigue. According to Forbes.com ... Read More

Is Multi-Channel Marketing Necessary?

Why Engaging Your Audience Across Several Channels is a Must

Written By Kneko Burney on February 8, 2024


Is multi-channel marketing necessary for businesses? Most definitely! Modern marketing strives to engage potential buyers on multiple channels – but putting in place the marketing ... Read More

The New IT Buying Dynamics

How Non-Tech Influencers are Affecting Purchasing

Written By Kneko Burney on March 12, 2024


The roles of IT purchasing have changed considerably, with the focus on the individual buyer being replaced with teams. These buying teams aren’t just comprised of members from ... Read More

Mind-Blowing B2B Marketing

How Lead Generation & Nurturing Will Garner Results in 2019

Written By Kneko Burney on May 25, 2024


The B2B landscape has become even more challenging, as marketers try to find and plan strategies to better stay on top of the latest developments and uncover quality leads to further ... Read More

Putting the Right Foot on the Path

Finding the Markers for the IT Purchase Journey

Written By Kneko Burney on July 12, 2023


Purchasing.   For many IT professionals, this journey is a growing challenge as they try to keep up with emerging technologies, but also keep within shrinking ... Read More

Just Tell the Story: How to Effectively Use Influencers in B2B Marketing

OR Reinventing the Way Stories are Told

Written By Kneko Burney on September 9, 2023


Did you read Kneko Burney’s recent blog article where she discussed why Sellers no longer find credible the leads given to them by their Marketing colleagues? Kneko pointed out ... Read More

Translating Technology Capabilities into Business Outcomes

How to Speak to CXOs & Line of Business Decision-Makers

Written By Kneko Burney on July 10, 2024


Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business ... Read More

Building Social Authority for Your Brand

Part 3 of the Social Geek Series

Written By Kneko Burney on May 11, 2024


Setting up a social media profile is crucial and essential for businesses. B2Bs and tech companies should especially have an online presence as that is where you will find most of your ... Read More

Social Selling 101 for Tech Companies

Part 2 of the Social Geek series

Written By Kneko Burney on July 29, 2024


Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with ... Read More

Realistic Segmentation Methods for Database Marketing

Creating Better Ways for Data Marketing

Written By Kneko Burney on May 2, 2024


As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?”  ... Read More

Does My Business Really Need a Mobile Responsive Website

Why Telecoms Need Websites on the Go

Written By Kneko Burney on September 30, 2023


As a telecom provider, do you really need a mobile responsive website?   The answer is a resounding yes!   ... Read More

Why Audience Mapping is Important to Your Marketing Efforts

Ending Customer Scatter Shots

Written By Kneko Burney on July 21, 2023


Recent trends have shifted the marketing model from STP – segmentation, targeting, and positioning – back to that of mass marketing. The publication and success of Byron ... Read More

If you’ve been reading our small business brand bootcamp series, then you’ve made it through learning how to brand your business and how to make it uniquely yours so that ... Read More

You’ve started making waves with the direction of your brand – from your logo to your website to your social media profiles. But, how to you stand out from your competitors, ... Read More

You’ve gotten your small business on social media, you’ve made some posts and tweets, and you even gotten a couple of followers. You know that you have to do more than just ... Read More

How Do I Use Social Advertising to Promote My Business

Part 3 of the Lets Get Social Series

Written By Kneko Burney on June 22, 2023


Businesses are finding that social advertising can be a huge benefit when it comes to reaching a targeted audience with their brand and finding that followers can turn into customers.   Your ... Read More

Technology is giving real estate agents easier and more efficient ways to communicate with prospective buyers, as such it’s an ideal platform to create and build a process to generate ... Read More

Improving your digital presence is about more than just adopting new technology and adding social media to your website and this differs depending on your business. For example, the key ... Read More

Medical professionals might question whether or not digital marketing is something they should engage in. This decision should not be taken lightly with time and manpower being scarce; ... Read More

Discover the Change3 Professional Personality Profile

How We Streamlined Our Hiring Process

Written By Kneko Burney on March 19, 2023


In order to create both a harmonious AND highly-productive environment in my fast growing company, ... Read More

7 Ways to Leverage Your Content for Lead Generation

Part 3 of the Content Marketing Series

Written By Kneko Burney on February 17, 2023


Content marketing is about delivering value to your audience. When you create content that challenges, solves, informs and entertains, you will discover that people are not only drawn ... Read More

Press releases are a cost-effective way of increasing awareness around your brand and should be a part of your overall ... Read More

You can do so much more with your business than just make profits. Of course having a healthy bottom line and robust growth are ideal for any size business but what if I tell you that ... Read More

How do your customers find you? The hospitality industry is a huge market with a wealth of competition so regardless of your specialty you need to be doing something that makes your business ... Read More

As Channel Partners, you would have experienced a major shift in the customer engagement model. Your customers are doing their due diligence almost entirely online, long before any sales ... Read More

The answer is YES! I can honestly say I'm not a "holiday" person.  All the hoopla and activity around national and local holidays often seem ... Read More

Is There ROI on Showcasing Your Expertise Online?

Part 1 of the Content Marketing Series

Written By Kneko Burney on November 21, 2023


Still on the fence about content marketing for your company or business? There are certainly some considerations before you take the plunge. Let’s have a look at a few of these. ... Read More

Because social media has created a powerful feedback platform, the ratings and recommendations of every customer have the potential to resonate ... Read More

A common mistake that small companies make is they want to be everything to everyone.  Even big companies make this mistake too.  The truth is that your business, particularly ... Read More

Email marketing can ... Read More

Why You Should Be Using Social Media to Promote Your Business

Part 2 of the Lets Get Social Series

Written By Kneko Burney on February 6, 2023


Co-authored by LaShaun Williams, Content Manager When developing your social media strategy it is crucial to consider who your market is, what market ... Read More

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