Growing Happily Together Series: E3 2024
Presenting business technology solutions to potential buyers via digital campaigns isn't for the faint of heart. The tactics and channels that seem appropriate to reach the target buyers for these offerings are few and far between. As a result, many b2b marketers are tempted to get burned out by the monotony: the same messages in the same contexts: appointment setting, email marketing, content, and paid ads on LinkedIn.
Fear not. There's hope of breaking out of the box to fuse new tactics that previously seemed inappropriate to reach your very specific audience of business buyers (such as AS400 users). Plus, there are a growing number of interesting ways to start building rapport. Watch this event replay for an interactive discussion with experts in B2B marketing to explore some ground-breaking research about this topic. This event dives into ABX (Account-based Experiences), the tools that make them possible, and how feasible popular digital tactics are for B2B marketers, particularly those selling tech. Tell us how you feel about creating podcasts, UGC, video experiences, and social media content. Plus, dig into the results of several tests using ABX tools to reach 300K specific buyers (in 3 markets) on much-talked-about social media platforms. You'll get the discussion plus the data we gather from this test:
Watch the replay, where our expert panel walks through the results, explores the insights, and challenges the norms. This hard data could help you find the breakthrough tactics to spice up your co-marketing life forever. Enjoy!
Together, we'll explore these topics:
Your input matters. Taking our Leadership Discussions study will give us more market insight to share during the session - plus you'll gain immediate access to the results!