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Which Break-Thru Ideas Will Boost Your Q4 Co-marketing Results?

Growing Happily Together Series: E3

Presenting business technology solutions to potential buyers via digital campaigns isn't for the faint of heart. The tactics and channels that seem appropriate to reach the target buyers for these offerings are few and far between. As a result, many b2b marketers are tempted to get burned out by the monotony: the same messages in the same contexts: appointment setting, email marketing, content, and paid ads on LinkedIn. 

Fear not. There's hope of breaking out of the box to fuse new tactics that previously seemed inappropriate to reach your very specific audience of business buyers (such as AS400 users). Plus, there are a growing number of interesting ways to start building rapport. Watch this event replay for an interactive discussion with experts in B2B marketing to explore some ground-breaking research about this topic. This event dives into ABX (Account-based Experiences), the tools that make them possible, and how feasible popular digital tactics are for B2B marketers, particularly those selling tech. Tell us how you feel about creating podcasts, UGC, video experiences, and social media content. Plus, dig into the results of several tests using ABX tools to reach 300K specific buyers (in 3 markets) on much-talked-about social media platforms. You'll get the discussion plus the data we gather from this test:

  1. Building two distinct B2B audiences using an ID Graph Provider.
  2. Running ads on several "consumer" platforms using the B2B ID Graph we built.
  3. Calculating the Assist to Conversions (in other channels like agents or emails) by running ads

Watch the replay, where our expert panel walks through the results, explores the insights, and challenges the norms. This hard data could help you find the breakthrough tactics to spice up your co-marketing life forever. Enjoy!    

Together, we'll explore these topics: 

  • Test 1 - B2B Audience Match, we've built two B2B audiences on a leading ID graph platform: Technology decision-makers and influencers and Line-of-business decision-makers and influencers. We'll see which approach gets the highest match rate - using an ID graph provider or uploading contact data (or account data) into the marketing platform, where appropriate.  We've event created a small audience of tech and LOB contacts in 150 Named accounts to test as well.
     
  • Test 2 - Ad Reach, we're testing how well five social platforms: LinkedIn, Facebook, X, Truth Social, and Reddit can reach our matched B2B audiences. We'll examine reach, impressions, frequency, CTR and CPC, as well as conversions and lift.
     
  • Test 3 - Calculated Assist, we also use other channels like email and agents to drive conversions, along with tracking tools to see which contacts and accounts engage our campaign pages. We'll calculate before during and after we run ads to calculate the assistance that ads plays on conversions in other channels. 
     
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