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Which Break-Thru Ideas Will Boost Your Q4 Co-marketing Results?

Growing Happily Together Series: E3

Bag   Monday, October 14, 2024       Clock   4:00-5:00 PM ET

Marketing (and ultimately selling) business technology solutions, particularly those that go into the data center, isn't for the faint of heart. The tactics and channels that seem appropriate to reach the target buyers for these offerings are few and far between. As a result, it's easy to get burned out by the monotony of the same messages in the same contexts: appointment setting, email marketing, content, and paid ads on LinkedIn. 

Fear not. There's hope of breaking out of the box to fuse new tactics that previously seemed inappropriate to reach your very specific audience of business tech buyers (such as AS400 users) and start building rapport. Join us for a one-hour discussion with experts across Change3 and at least one vendor co-marketing leader to explore some ground-breaking research about this topic. We're conducting several tests to see which made an impact:

  1. Building two distinct B2B audiences using an ID Graph Provider.
  2. Running ads on several "consumer" platforms using the B2B ID Graph we built.
  3. Calculating the Assist to Conversions (in other channels like agents or emails) by running ads

Take part in our open discussion on October 14 to walk through the results, explore the insights, and challenge the norms. This hard data could help you find the breakthrough tactics to spice up your co-marketing life forever. Enjoy!    

Together, we'll explore these topics: 

  • Test 1 - B2B Audience Match, we've built two B2B audiences on a leading ID graph platform: Technology decision-makers and influencers and Line-of-business decision-makers and influencers. We'll see which approach gets the highest match rate - using an ID graph provider or uploading contact data (or account data) into the marketing platform, where appropriate.  We've event created a small audience of tech and LOB contacts in 150 Named accounts to test as well.
     
  • Test 2 - Ad Reach, we're testing how well five social platforms: LinkedIn, Facebook, X, Truth Social, and Reddit can reach our matched B2B audiences. We'll examine reach, impressions, frequency, CTR and CPC, as well as conversions and lift.
     
  • Test 3 - Calculated Assist, we also use other channels like email and agents to drive conversions, along with tracking tools to see which contacts and accounts engage our campaign pages. We'll calculate before during and after we run ads to calculate the assistance that ads plays on conversions in other channels. 
     
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Featured Expert

Kneko Burney Miller

CEO, Change3

From researching buying and growth strategies to forming, growing and evolving small businesses, Kneko's growth expertise spans the full spectrum to help businesses grow happily.

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Terms and Conditions

1. What kinds of technology solutions does your company currently sell?


















2. In which vendors partner ecosystem, if any, does your company currently belong (at any level)?




























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