Getting people to register is one thing—getting them to show up and stay engaged is another. With only 35% of virtual registrants attending live, understanding how to captivate your audience is key.
In this session, we’ll reveal the strategies top-performing marketers use to drive attendance, maximize engagement, and turn attendees into loyal followers.
This session is ideal for event marketers, content marketers, demand gen teams, and business owners looking to improve performance across webinars, virtual summits, and online events.
Together, we’ll explore these topics:
Why your registration rates might be high—but your attendance is low
The most effective promotional tactics that drive sign-ups (and when to deploy them)
Secrets to optimizing reminder emails and calendar invites
Proven techniques to engage attendees during the event (beyond polls)
How to extend value post-event to increase brand loyalty and future attendance
Over the last 30 years, Kneko Burney Miller has conducted research with more than 250,000 business professionals around the world, particularly those in small and mid-sized businesses. She's also advised some of the largest, most successful tech companies on the planet, as well as government agencies, and non-profits. Her journey as a technology and business expert has taken her to several countries, including living in Europe for nearly a decade, where she has gained a multi-national, multi-cultural perspective, as well as knowledge and experience.
Over her career, Kneko has also started several small businesses, including the first internet-based movie streaming service in 2006 called Eyesoda, well before Netflix was streaming movies like we know today. And, like many entrepreneurs, this experience showed her that despite innovation, first to market status and hard work, some business ideas take more than you have at the time to make them prosper.
Maintaining a positive perspective and learning from every experience is an opportunity for each of us, and something that Kneko strives to harness into a teachable, optimizable skill. Mrs. Miller is currently the owner and operator of several businesses, with her three principal businesses being inter-connected service and technology platforms, Change3 (a "growth" agency providing marketing, sales and operations support), BeTechly (a leading technology research think tank, helping people make better business technology decisions) and BeContently (a content delivery and demand generation platform), which form a triad for growth for the client's she serves.
Not only is she a small business expert, but also because for the last twenty years she's been a small business owner - joining the haloed elite of American entrepreneurs. Kneko is actively forming, operating, evolving, investing in and growing small businesses that prosper. She personally understands the hard work involved in running a small business, as well as has personal insight into the day-to-day and long-term challenges that most small business owners face. This gives Kneko a rare perspective into growing your business happily, regardless of the size.
Kneko earned three degrees from Boston University during her four year term: a BA in Mathematics, a BA in Economics and a MA in Quantitative Economics (1996), and she also graduated from Stanford University's AEA Quantitative Economics program (1994).
"It takes more than money, more than experience and more than an idea to make your business grow and prosper. It takes you, the business owner, setting the pace for growth by harnessing all of your potential, so that you can harness all of your team's potential, one step at a time...together." - Kneko Burney Miller
Nurture Your Aspirations With Our Growing Happily Webinars
Amplify your awesomeness by exploring the essential topics to fuel your future growth. From new ideas and tactics in sales and marketing to best practices and methodologies for operational excellence, this series of expert-led events will cultivate your greatest aspirations. Join every live discussion, ask questions, share your personal journey, build relationship and grow happily together.
Share Your Input Prior to the Event
Your input matters. Taking our Lead Management study will give us more market insight to share during the session - plus you'll gain immediate access to the results!
By submitting your information, you expressly consent to be contacted by Change3 and participating organizations associated with this experience via email, phone, mail, and/or social media, as appropriate. These organizations may include:
BeTechly
By registering for an event or completing a survey, a free Work.Happy account will be created for you. This account provides access to your event content, materials, and results. You are not required to use this account and may deactivate it at any time.
Change3 events and surveys are open to the public. Anyone 18 years or older, working in a role with knowledge, influence, or decision authority, may participate at no cost unless otherwise specified.
Participants in Change3 activities may receive amenities, gifts, or incentives at the sole discretion of Change3.
Gifts may include, but are not limited to: research data, event replays, access to experts, research reports, proprietary content, gift cards, or logo items.
Change3 is under no obligation to provide any gift, amenity, or incentive to individuals who register or participate.
If you have been notified that you will receive a gift, please allow up to 8 weeks or longer for delivery.
Participants take part in Change3 activities for their own interest or edification.
Those selected to receive an incentive, amenity, or gift from Change3 may be asked to:
- Confirm your contact information and address.
- Speak with a member of our team in a live phone conversation.
- Confirm your business technology initiatives, needs, and/or challenges related to a specific topic by discussing your needs with a representative from Change3, an organization it selects or a Change3 partner.
You are solely responsible for ensuring compliance with your company’s gifting policy.
By submitting this form, you are opting in to receive limited communications from Change3 regarding engagements with their platform, including but not limited to events, surveys, gifts, and/or appointments.
You agree to have an expert contact you to discuss your related challenges/priorities via the phone number and/or email you provided.
Please note that by booking an appointment, you agree to have the call recorded and reviewed internally by Change3 and its network of experts.
