fb Turn Your Content into AI-Powered Buying | Growing Happily Events

How to Turn Your Content into AI-Powered Buying Experiences

IBM + Experimental Marketing | Session 5

Bag   Wednesday, December 2, 2026       Clock   10:00 AM – 11:00 AM PT

Turn existing campaign content and digital assets into interactive buying experiences that can engage customers, accelerate conversion, and launch without rebuilding the campaign.

Market opportunities can move faster than traditional content cycles. Whether extending momentum after a major shopping event, responding to seasonal demand, launching a new product, or acting on an emerging trend, marketing and commercial teams need ways to move while the opportunity is still relevant. At the same time, teams are being asked to create more engaging customer experiences, prove performance, and get greater value from creative and digital assets they have already funded.

In this live Change3 learning lab, Ganesh Harinath, Founder and Chief Executive Officer of Fiducia | AI, Inc., will demonstrate how SpeedShotX™ can rapidly activate existing product catalogs, images, campaign videos, social posts, creator content, offers, and landing pages to create new AI-powered experiences. VideoX™ makes video content and product moments easier to discover, personalize, and act on, while FitX™ adds virtual product visualization and try-on to the experience.

See how rapid shopping activations can help teams extend the value of campaigns already in market, engage customers in new ways, and move more quickly from content to conversion. Explore how a 48-hour activation model can turn existing assets into live experiences that can be measured, refined, and repeated across holidays, seasonal moments, campaigns, product launches, and other revenue opportunities.


EXPERIENCE IT LIVE

See it in action. Then experience it for yourself.

This interactive lab goes beyond a traditional presentation. Explore firsthand how existing content, products, and AI can come together to create new ways for customers to discover, interact with, and act on what captures their attention.

What You’ll Learn

  • Identify existing assets with potential for new customer experiences
  • Transform campaign and creator content into interactive, searchable, and personalized experiences
  • Extend the value and reach of existing content with AI
  • Use virtual visualization and try-on to reduce friction between product interest and purchase
  • Respond faster to seasonal demand, product launches, emerging trends, and other timely opportunities
  • Launch new experiences quickly within existing digital and commerce environments
  • Build a repeatable activation model connecting content, engagement, conversion, measurement, and revenue
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