What Are the Best Strategies to Maximize Co-Marketing Funds in 2025?

Over the last 30 years, Kneko Burney Miller has conducted research with more than 250,000 business professionals around the world, particularly those in small and mid-sized businesses. She's also advised some of the largest, most successful tech companies on the planet, as well as government agencies, and non-profits. Her journey as a technology and business expert has taken her to several countries, including living in Europe for nearly a decade, where she has gained a multi-national, multi-cultural perspective, as well as knowledge and experience.      

Over her career, Kneko has also started several small businesses, including the first internet-based movie streaming service in 2006 called Eyesoda, well before Netflix was streaming movies like we know today.  And, like many entrepreneurs, this experience showed her that despite innovation, first to market status and hard work, some business ideas take more than you have at the time to make them prosper.

Maintaining a positive perspective and learning from every experience is an opportunity for each of us, and something that Kneko strives to harness into a teachable, optimizable skill.  Mrs. Miller is currently the owner and operator of several businesses, with her three principal businesses being inter-connected service and technology platforms, Change3 (a "growth" agency providing marketing, sales and operations support), BeTechly (a leading technology research think tank, helping people make better business technology decisions) and BeContently (a content delivery and demand generation platform), which form a triad for growth for the client's she serves.  

Not only is she a small business expert, but also because for the last twenty years she's been a small business owner - joining the haloed elite of American entrepreneurs.  Kneko is actively forming, operating, evolving, investing in and growing small businesses that prosper. She personally understands the hard work involved in running a small business, as well as has personal insight into the day-to-day and long-term challenges that most small business owners face.  This gives Kneko a rare perspective into growing your business happily, regardless of the size.

Kneko earned three degrees from Boston University during her four year term: a BA in Mathematics, a BA in Economics and a MA in Quantitative Economics (1996), and she also graduated from Stanford University's AEA Quantitative Economics program (1994).

"It takes more than money, more than experience and more than an idea to make your business grow and prosper.  It takes you, the business owner, setting the pace for growth by harnessing all of your potential, so that you can harness all of your team's potential, one step at a time...together." - Kneko Burney Miller

William Freiwah is the Principal Consultant at Lumo Consulting, specializing in providing strategic advisory services to businesses looking to optimize their operations, improve performance, and drive growth. With extensive experience in the consulting industry, William helps clients navigate complex challenges, enabling them to achieve sustainable success and transformation.

Michele Norway began her Ingram Micro career 13 years ago and holds the responsibility for the overall strategic development and implementation of channel marketing, covering APC, AWS, IBM, Red Hat & Veeam. 

Prior to joining Ingram Micro, Norway established her career in the manufacturing industry. Her marketing experience spans over several different sectors of the industry, ranging from colocation and telecom racking to enclosures, command centers and OEM products. 

Throughout her tenure, Norway has had great success in increasing marketing revenue, progressing lead development and executing channel marketing programs. She sat on a leadership council at EDP and SpeeCo and has expertise in channel marketing, manufacture rep development, implementation of lean manufacturing, Six Sigma methodology and 5S in her current role. 

Norway holds a B.A. in marketing and accounting and a Master’s in marketing. She enjoys the great outdoors, especially hiking in the Colorado mountains and running daily. Norway currently resides in Orange County, Calif., but her hippie heart belongs to Colorado—her forever home. 

Amanda Hammer is an Associate Marketing Client Services Manager at Ingram Micro, where she has been making significant contributions for the past six years. With a passion for client relations and marketing, Amanda excels in creating and maintaining strong partnerships, ensuring client satisfaction, and driving successful marketing campaigns, working alongside her account manager.

Outside of her professional life, Amanda lives in Buffalo, New York, with her husband and three children. She cherishes spending time with her family and friends, especially enjoying outdoor activities or escaping into a good book.