How Community Banks Are Using AI to Strengthen Customer Relationships and Drive Growth

Community banks and credit unions have always competed on strong customer relationships. Today, changing customer expectations, increased competition, and growing pressure to retain deposits are creating new challenges and new opportunities for banking leaders.

Join Change3, IBM, and Intersect Technology Group for a practical discussion about how AI can help community and regional financial institutions strengthen customer relationships, improve retention, uncover growth opportunities, and deliver more personalized experiences.

You’ll explore practical ways banking teams can use customer and transaction insights, automation, and AI to better understand customer needs, identify opportunities, and make more informed decisions—without losing the personal relationships that set community banks apart.

Designed for banking executives, customer experience leaders, branch managers, relationship managers, and operations leaders, this session focuses on the business opportunities AI can create today—not the technology itself.

You’ll leave with practical ideas for identifying where AI can make a meaningful difference in your organization and how to connect those opportunities to measurable business outcomes.