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How is Account-Based Marketing Evolving in the Age of AI?

Growing Happily Together Series: E8 2025

Account-based experiences (ABX) can transform your B2B sales and marketing outcomes—but are they right for your strategy? 

With 87% of B2B marketers saying ABM delivers higher ROI than other marketing strategies, it’s time to explore how to do it right. In this session, we’ll break down the benefits and challenges of ABX and provide a tactical roadmap for aligning your teams, customizing outreach, and driving account-level growth.

Whether you're just starting with ABM or looking to refine your current approach, this on-demand webinar will give you the clarity and confidence to make smarter decisions.

Together, we’ll explore these topics:

  • What makes ABX a high-impact strategy for modern B2B teams
  • Explore how AI tools are enabling, as well as impacting ABM strategies 
  • Common mistakes and challenges to watch out for—and how to avoid them
  • How to align sales and marketing to deliver personalized account experiences
  • Real examples of ABX in action and how to measure success
  • Whether ABX is right for your business size, goals, and customer journey
     
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Featured Experts

Kneko Burney Miller

CEO, Change3

Eli Greenstein

Strategic Account Manager, ZoomInfo

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