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How Will The Presidential Election Impact Your 4Q Marketing Plans?

Growing Happily Together Series: E1

According to eMarketer, US political spending will surpass $12 Billion in 2024, up 29% from the 2020 presidential race. But, what do those numbers have to do with your small, mid-sized or growing business? Well, quite simply, this level of ad spending on just about all media channels for the months leading up to the election will make it harder and more expensive for you to reach your potential customers.

On top of this, you might be tempted to capitalize on all the political discourse by having your business (or your staff) take a stance on political issues, thinking it will give you some potentially “viral” media moments. Watch the on-demand replay, featuring a panel of marketing and political communications experts to explore how the 2024 election cycle will impact your 4Q marketing plans, as well as some effective rules of engagement when it comes to political topics in your business.

Explore practical ideas and take actions that will allow you to keep in front of potential customers effectively, and within budget, this election cycle.

Together, we'll explore these topics:

  • What to expect when it comes to advertising options, costs and impacts, as well as proven tactics to cut through the noise.
  • Marketing channels that may give you the best yield during the political season (depending on your customer segment)
  • Best practices with regard to policy and messaging about political topics, ads and messages from and within your business.
  • Ways to navigate political topics in a respectful, productive way that will reflect well on your brand.
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Featured Experts

Kneko Burney Miller

CEO, Change3

From researching buying and growth strategies to forming, growing and evolving small businesses, Kneko's growth expertise spans the full spectrum.

Jessica Dixon

Owner and Head of Strategy, Imaginari

Award-winning expert in marketing strategy, digital, social media, UI/UX, strategic design, print media, and employee engagement.

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