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Beyond Apps & Chatbots: The Customer Channel Most Brands Are Missing

AI Solution Launchpad Series | Session 2

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Bag   Wednesday, Aug 5, 2026       Clock   9:00 –10:00 AM PT

Customers expect rich, personalized digital experiences wherever they engage with your brand—including text messaging. Yet many organizations are still relying on SMS experiences that offer little branding, limited interaction, and almost no customer insight.

Join nativeMsg and IBM to discover how AI-powered Rich Communication Services (RCS) is enabling organizations to create verified, branded conversations directly within customers' native messaging apps. Learn how AI and RCS work together to increase engagement, simplify customer interactions, capture intent, and deliver measurable business results—without requiring customers to download another app.

What You'll Learn:

  • Why RCS is emerging as the next generation of business messaging
  • How AI transforms text messages into trusted, interactive customer experiences
  • Where RCS fits within your marketing, customer engagement, and digital experience strategy
  • Practical ways to increase engagement, capture customer intent, and accelerate response rates
  • How leading organizations are measuring messaging performance and ROI
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Featured Experts

Brian Stafford

CEO & Co-founder | nativeMsg

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Sancia Matthyssen

ISV Build Ecosystem, AI Partnerships | IBM

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Steffi Diamond

Strategic Partner Executive | IBM

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