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Heather Taylor

, Change3 Enterprises

Heather Taylor brings her entrepreneurial spirit and extensive knowledge on the emerging tech landscape and digital experiences. Her analysis on online behaviors, trends, challenges, and best practices helps businesses create website strategies and tactics that deliver value to their prospects and customers. Her research covers various sizes of business and industries, with a specific emphasis on the use of web based platforms and online communities to shape customer exploration, engagement, and buying behaviors. In her research and writing, Heather also covers such topics as influencers, eCommerce, online buying behaviors and trends, website operations and optimization, social computing, as well as B2B technology and other high tech markets. Heather's background spans market research, syndicated research management, business marketing, and telecommunications related roles.

Overcoming Endpoint Challenges

Identifying Security Vulnerabilities

Written By Heather Taylor on February 2, 2024


Our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information security challenges, as well as what kinds ... Read More

The Future of Infrastructure Management

The IT Infrastructure Landscape

Written By Heather Taylor on February 18, 2023


In January 2024, our research arm BeTechly, conducted a study around the Future of Infrastructure Management, exploring the various infrastructure and data trends that are taking place ... Read More

Is Your Server Ready for AI Applications?

A Snapshot of Server and Compute Requirements

Written By Heather Taylor on January 18, 2024


Our research arm BeTechly, conducted a study exploring whether the use of AI applications is growing, the computing architecture required to support it, as well as what types of changes ... Read More

Why Does My Website Need an SSL Certificate?

Installing an SSL Certificate on your website is a must - traffic and user experience could suffer without it

Written By Heather Taylor on February 8, 2023


If you’re surfing the net and an SSL error occurs on a website you're trying to visit, your browser will warn you by showing you an error messages or signal. This error is mostly ... Read More

SEO Must-Haves

The 10 Essential SEO Hacks You Might Have Overlooked

Written By Heather Taylor on May 22, 2024


The way people are using the internet is changing, especially as mobile device use to visit websites increases. The content team at Change3 reviewed a host of SEO findings and reports and ... Read More

Is Your Website Optimized to Drive Results and the Best User Experience?

Top 6 Design Trends for a New Year

Written By Heather Taylor on February 8, 2024


Web design standards have changed since the introduction of the World Wide Web and the little slices of space where the first websites lived. Websites have drastically evolved from the ... Read More

Website Strategies for Better Lead Generation

How to Better Convert Visitors into Leads by Using Your Website

Written By Heather Taylor on March 27, 2024


Lead generation has been and continues to be a key pain point for most marketers.   It’s not just getting leads that’s the challenge, it’s also ... Read More

Trends in B2B Tech Marketing

Content to Dominate in 2025

Written By Heather Taylor on July 29, 2024


At the time of this writing, 2024 is already into its third quarter and businesses will be looking back at what plans and strategies worked, which ones didn’t, and what they can ... Read More

B2B Marketing of the Future

What Predictive Analytics Can Do for Marketers

Written By Heather Taylor on December 4, 2023


What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations ... Read More

Surviving the Noise Cycle

How IT Buyers Perceive IT Marketers

Written By Heather Taylor on May 25, 2024


The IT purchase path is a winding one, for both IT buyers and marketers; there are new ways to purchase, new places to purchase from, and a wide variety of marketers and sellers all trying ... Read More

Why Partners Should Take a Look at IBMs Flash System 9100

Realistic Perspectives on Jump Starting Conversations

Written By Heather Taylor on July 22, 2024


“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing ... Read More

Breaking Down the Dynamics

Exploring the New Roles of Purchasing

Written By Heather Taylor on January 21, 2024


Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television ... Read More

Guided by Content

Navigating Through the IT Purchasing Process

Written By Heather Taylor on June 22, 2024


Does content help the IT purchasing process? Absolutely! The use of content materials has grown thanks to the popularity of social media platforms, video services, and just the Internet ... Read More

Improve Customer Experiences with Insightful Thought Leadership

The Power Connection of Customers and Content

Written By Heather Taylor on June 26, 2024


Blogging is still a hot trend for most people, personally and professionally. According to Ignite Spot, there were 6.7 million bloggers in 2016, with 77% of internet users reading their ... Read More

Optimal Social Media Strategy for Tech Companies

Part 1 of the Social Geek Series

Written By Heather Taylor on July 27, 2023


As a technology provider, reaching customers is paramount to growing your business, and there’s no better (or affordable) way to market yourself than through social media. However, ... Read More

When is the Right Time to Refresh My Website

For Tech Sellers Who Dont Sell Online

Written By Heather Taylor on March 3, 2024


If you’re a business that doesn’t sell online, does it matter if your website is updated?   It absolutely matters!   With ... Read More

The Case for Creating Content for the C-Suite

How to Get in Front of the Chief Executive

Written By Heather Taylor on June 3, 2024


What’s the hardest challenge facing B2B marketers?   In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways ... Read More

Can You Engage the Technology Buyer with Content?

Investing in a Content Marketing Strategy

Written By Heather Taylor on March 4, 2024


Can you engage technology buyers with content? The answer is a resounding yes, you can! Companies attract buyers with content all day long, using blogs on their website ... Read More

Do Women In The Channel See a Brightening Outlook in Tech?

The Topic of Career Growth for Women

Written By Heather Taylor on February 25, 2023


According to the latest Yahoo’s Diversity Report 2015, women are a significant minority in Yahoo’s overall global workforce. While the percentage of women grew to 37%, ... Read More

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