Identifying Security Vulnerabilities
Written By Heather Taylor on February 2, 2024
Our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information security challenges, as well as what kinds ... Read More
The IT Infrastructure Landscape
Written By Heather Taylor on February 18, 2023
In January 2024, our research arm BeTechly, conducted a study around the Future of Infrastructure Management, exploring the various infrastructure and data trends that are taking place ... Read More
A Snapshot of Server and Compute Requirements
Written By Heather Taylor on January 18, 2024
Our research arm BeTechly, conducted a study exploring whether the use of AI applications is growing, the computing architecture required to support it, as well as what types of changes ... Read More
Installing an SSL Certificate on your website is a must - traffic and user experience could suffer without it
Written By Heather Taylor on February 8, 2023
If you’re surfing the net and an SSL error occurs on a website you're trying to visit, your browser will warn you by showing you an error messages or signal. This error is mostly ... Read More
The 10 Essential SEO Hacks You Might Have Overlooked
Written By Heather Taylor on May 22, 2024
The way people are using the internet is changing, especially as mobile device use to visit websites increases. The content team at Change3 reviewed a host of SEO findings and reports and ... Read More
Top 6 Design Trends for a New Year
Written By Heather Taylor on February 8, 2024
Web design standards have changed since the introduction of the World Wide Web and the little slices of space where the first websites lived. Websites have drastically evolved from the ... Read More
How to Better Convert Visitors into Leads by Using Your Website
Written By Heather Taylor on March 27, 2024
Lead generation has been and continues to be a key pain point for most marketers. It’s not just getting leads that’s the challenge, it’s also ... Read More
At the time of this writing, 2024 is already into its third quarter and businesses will be looking back at what plans and strategies worked, which ones didn’t, and what they can ... Read More
What Predictive Analytics Can Do for Marketers
Written By Heather Taylor on December 4, 2023
What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations ... Read More
How IT Buyers Perceive IT Marketers
Written By Heather Taylor on May 25, 2024
The IT purchase path is a winding one, for both IT buyers and marketers; there are new ways to purchase, new places to purchase from, and a wide variety of marketers and sellers all trying ... Read More
Realistic Perspectives on Jump Starting Conversations
Written By Heather Taylor on July 22, 2024
“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing ... Read More
Exploring the New Roles of Purchasing
Written By Heather Taylor on January 21, 2024
Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television ... Read More
Navigating Through the IT Purchasing Process
Written By Heather Taylor on June 22, 2024
Does content help the IT purchasing process? Absolutely! The use of content materials has grown thanks to the popularity of social media platforms, video services, and just the Internet ... Read More
The Power Connection of Customers and Content
Written By Heather Taylor on June 26, 2024
Blogging is still a hot trend for most people, personally and professionally. According to Ignite Spot, there were 6.7 million bloggers in 2016, with 77% of internet users reading their ... Read More
Part 1 of the Social Geek Series
Written By Heather Taylor on July 27, 2023
As a technology provider, reaching customers is paramount to growing your business, and there’s no better (or affordable) way to market yourself than through social media. However, ... Read More
For Tech Sellers Who Dont Sell Online
Written By Heather Taylor on March 3, 2024
If you’re a business that doesn’t sell online, does it matter if your website is updated? It absolutely matters! With ... Read More
How to Get in Front of the Chief Executive
Written By Heather Taylor on June 3, 2024
What’s the hardest challenge facing B2B marketers? In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways ... Read More
Investing in a Content Marketing Strategy
Written By Heather Taylor on March 4, 2024
Can you engage technology buyers with content? The answer is a resounding yes, you can! Companies attract buyers with content all day long, using blogs on their website ... Read More
The Topic of Career Growth for Women
Written By Heather Taylor on February 25, 2023
According to the latest Yahoo’s Diversity Report 2015, women are a significant minority in Yahoo’s overall global workforce. While the percentage of women grew to 37%, ... Read More
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Heather Taylor brings her entrepreneurial spirit and extensive knowledge on the emerging tech landscape and digital experiences. Her analysis on online behaviors, trends, challenges, and best practices helps businesses create website strategies and tactics that deliver value to their prospects and customers. Her research covers various sizes of business and industries, with a specific emphasis on the use of web based platforms and online communities to shape customer exploration, engagement, and buying behaviors. In her research and writing, Heather also covers such topics as influencers, eCommerce, online buying behaviors and trends, website operations and optimization, social computing, as well as B2B technology and other high tech markets. Heather's background spans market research, syndicated research management, business marketing, and telecommunications related roles.