fb How can Chiropractors get maximum benefits using social media?
How can Chiropractors get maximum benefits using social media?

How can Chiropractors get maximum benefits using social media?

April 15, 2015 | digitalexe |

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As more people turn to the internet for products and services, it’s important for chiropractors to have an online presence that extends past a functional website in order to stay competitive, more importantly, because consumers expect it.  A chiropractor should focus their digital marketing efforts on boosting visibility to ultimately bring in new business.

As a local chiropractor, creating a strong online presence is easier than you might think. Here are a few ideas to help you along the way.  

All things lead back to your webpage

Your website is one of your most valuable assets, as such, all your marketing efforts-online and offline-should lead back to your website. Your website needs to be seen and thought of as the place where people come to learn about your practice and the services you offer. 

On the contrary, your social media profiles are different in that they are a more casual and personal place where you can engage and communicate with your patients and followers. With this in mind, your social media pages should always have a subtle, yet compelling call-to-action to go to your webpage. The most common way to do this is to provide multiple links within your posts; this directs clients to your website to begin the process of educating them about the more technical and useful aspects of chiropractic care. 

Example:

Website of Valley Spinal Care

Content Rules 

When promoting your practice use the 80/20 rule in social media, with the intention of helping as many people as you can.  This rule is simple, yet effective in conveying a message of sincerity. 

  • 80% of what you post on Facebook or other social media pages should reflect value, be relevant and be insightful to your business realm.
  • The other 20% of your content should be for self-promotions and ads to convert your followers to patients.

! Remember that the majority of people spend time on social media to learn and build relationships, respond to this by continuing to share value and education. An often overlooked way to build these relationships is to respond to comments, likes, or any action that is received on your social media pages.

Connect with and educate prospects

Some of your prospective clients may not be fully aware of what chiropractic care really entails and could be skeptical about trying it. The tactical use of social media can help your business rise above many of the objections those who haven’t learned about your practice may have, while educating them, and beginning a relationship.

  • Use your Facebook, Twitter, and Google+  to help you do these things.
  • Additionally, a YouTube video channel is another powerful educational medium that can go a long way in showing potential patients what to expect when they come to you. 

By using these tools to connect on a higher level with your supporters and community, you have a greater chance of converting connections into lifelong patients.  

Example:

Spinal Works Chiropractic YouTube Channel

Stay in touch to establish expertise

When looking to nurture the doctor-patient relationship it is important to stay in contact with current patients on an on-going basis. Social media allows your business to do so in the most effective way while accruing no cost to you. These relationships, if nurtured correctly keep your product in the forefront of a patients mind, making them more likely to refer your practice to others. Word-of-mouth promotion is a large asset when you are examining your business from a marketing and advertising perspective. Additionally, the viral nature of social media provides unlimited opportunities for you to establish yourself as a prominent expert in your field. By continuing to post useful, pertinent content you can develop an esteemed reputation in your local area.

Final thoughts

While it does take some extra effort to establish a successful digital marketing strategy, the benefits of doing so far outweigh any uncertainties. You will undoubtedly be able to grow your practice, reach new patients, and show that you are a trustworthy chiropractic care facility. Investing the time to know where incoming patients or current patients found you, will allow you to hone your marketing strategy. 

ChangeU: For your independent study ...

Chiropractic Economics http://bit.ly/1cuWHLP

#1 most-trusted and most-used resource for practice building, product information, and purchasing decisions by doctors of chiropractic. 

Resources for Chiropractors on Pinterest http://goo.gl/oAT2Pl  

A place to share positive message about chiropractic, alternative healthcare, and provide resources that help chiropractors spread awareness.


CATEGORIES:

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References

  • 3 Content Marketing Trends That Will Rule 2018
  • 2015 TechTarget Media Consumption Report: Guided by content – How IT buying teams navigate through the research and purchasing process
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