Where Business and Tech Meet to Share New Insights and Solutions for Today's Landscape

November 18, 2021 | analytics | Marketing Happiness | IT Research | Buying Dynamics | Digital Strategy |

To enable enhanced growth potential and deeper exploration into a host of markets globally, C3 TechTargeting has been rebranded BeTechly!  Innovative use of technology is at the heart of every successful business, particularly when it enables people to be more efficient, effective, and informed.  At BeTechly, we research, explore and enable technology decisions with our on-going market studies, insights and subject matter expert discussions.

Will The Name Change Affect My Survey or Appointment?

No, you’ll likely receive a note in email informing of this change. The email addresses that you normally get communications from, such as events@ or scheduling@, will now have a @betechly.com domain.  However, the original emails (and web links) will continue to work for the next 12 months.

What New Features Can I Expect from BeTechly?

We’re planning to showcase more of our research content and expert insights on a regular basis.  To date, we’ve surveyed nearly 30,000 business technology decision-makers in North America and want to share the host of insights gained in the form of blogs, podcasts, expert discussions, and live events online. Additionally, we’ve launched new research initiatives in Europe and hope to bring those insights to market as early as 1Q 2022.

What Areas of Expertise Does BeTechly Cover?

BeTechly will cover all the same areas as C3 TechTargeting, plus more.  Expect to see research in these key business technology categories:

• AI and Machine Learning
• AI Chatbots and Experience Management
• B2B Marketing
• Cloud Services
• Cloud Security
• Data Security
• DevOps Tools
• Disaster Recovery
• Enterprise Assets Management
• eCommerce
• ERP Optimization
• Financial Crimes and Fraud Detection
• Hybrid Cloud
• IBM Power Systems
• Systems Modernization
• Storage Optimization

How Can I Get In Touch with the BeTechly Team?

If you’d like to participate in any of our studies, please take our Planning & Requirements matching survey to see which studies fit your area of responsibility.

If you want to speak with a subject matter expert about your technology decisions or gain new insights, please contact our team via the chat to your right or submit a request form online.

CATEGORIES:

# analytics # Marketing Happiness # IT Research # Buying Dynamics # Digital Strategy #

References

3 Content Marketing Trends That Will Rule 2018

2015 TechTarget Media Consumption Report: Guided by content – How IT buying teams navigate through the research and purchasing process