Attitude & Wellness Affect on Your Brand

At a time when companies face increased pressure to grow, innovate, and adapt, a hidden but powerful factor often gets overlooked: the attitude and wellness of leadership. In Change3's executive event, "How Much Does Your Attitude & Wellness Truly Affect Your Brand?", speakers Patrick Freiwah (CEO, Eleu Health), William Freiwah (Principal Consultant, Lumo Consulting), and Kneko Burney Miller (CEO, Change3) explored the direct relationship between leader wellness, workforce engagement, and ultimately, brand strength.

Wellness: A Business Priority, Not Just a Personal One

Right from the opening minutes, Kneko Burney Miller set the tone. We’re not talking about just going to the gym. We are talking about the kind of wellness that enables executives and employees to perform at their best, stay connected, and lead with clarity. Kneko emphasized that wellness must be embedded in leadership and culture—not treated as an afterthought or perk.

Patrick built on this by describing Eleu Health's approach: they provide the what, the why, and the how of wellness. Their platform supports users by tracking health vitals, educating them on wellness importance, and providing actionable tools. The key, he noted, is that employees own their data, which encourages transparency and trust—both internal values that reflect outward to brand perception.

What the Data Says

Two in-session polls provided compelling insight into how executive energy and problem-solving styles impact company culture:

According to the survey data below, nearly half of the 61 respondents (49%) believe their team sees them as "happy." "Supportive" and "Helpful" followed at 40% and 39% respectively. These emotional cues, Kneko argued, set the tone for employee engagement and retention.

When asked how they typically respond to challenges, 44% of the 61 respondents said they tend to "Share," 42% said "Support," and 40% said "Explore." These collaborative instincts are hallmarks of empathetic, human-centered leadership.

The Wellness Gap

Despite these encouraging traits, a pre-event poll with 261 respondents highlighted a persistent gap. Only 31% of respondents said they provide access to resources, facilities, or programs that promote a healthy lifestyle; an underwhelming 27% said they provide coaching and leadership development; and only 20% of respondents said their companies had introduced a wellness program. As Kneko noted, that means 80% don't have a wellness program, and that’s a missed opportunity to optimize your workforce.

Patricknoted that there is also a generational gap in employee values in regards to wellness. While older generations, generally speaking, valued survival and stability, today’s workforce seeks quality of life. Employers failing to recognize this shift risk creating disengaged or burned-out teams—teams that, in turn, hurt the brand.

Attitude = Brand

Ultimately, how your employees feel impacts how they treat customers as well as how customers perceive your brand. Kneko made the point that if you were coaching Mike Tyson, would you tell him to stay up all night and eating junk food? Of course not! You would want him mentally and physically prepared! Why should it be different for our teams?

As 2025 approaches, it’s time to stop viewing wellness and attitude as soft topics. Instead, recognize them as critical pillars of brand trust, customer loyalty, and long-term growth. Be sure to wach the replay of our event and check out our other upcoming events and insightful blogs!

Be sure to wach the replay of our event, and check out our other upcoming events, replays, and insightful blogs!