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Survey Overview: Please share your input on generating and progressing leads—an essential yet challenging part of sales success. By participating, you’ll instantly see how your priorities and challenges compare with your peers.

 

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The Role of Tech in Marketing & Sales

Invited guest: Share how marketing and sales tech tools are shaping your business. Your insights help highlight shared experiences and guide better support—while giving you a clearer view of how others are navigating similar challenges


#1. What are your marketing and sales goals for the next 12 months? (Select all that apply)








 

#2. And, how do you plan to achieve these goals?












 

#3. What are the most challenging aspects of your sales and marketing operations today? (Select all that apply)
















 

#4. For these desired outcomes or challenges, indicate the ones that you believe technology will positively impact most? (Select all that apply)

#5. Which, if any, of the following tactics does your company currently use? And, which are you interested in or planning to use? (Select all that apply)

Currently Use Interested/Planning
Paid media – search, display, ads

Virtual events

Content marketing

Email marketing

Social media

SMS/Text

Video ads

Radio, podcast, etc.

Direct mail/postal

Flyers or brochures

Television

Newspaper or magazines

Outbound calls

Other, please specify

#6. Which kinds of marketing tech does your company currently use and which will your company invest over the next 12 months? (Select all that apply)

Currently Use Plan To Invest
AI tools

ABM Platforms

Advanced marketing analytics

Analytics or Lead scoring

Chatbots or other automated conversational interfaces

Cloud-based solutions

Custom Applications

eCommerce

Internal system for website and/or ecommerce

Marketing automation

Technical SEO

Other, please specify

#7. What role do external resources play in your day-to-day marketing and/or sales operations? (Select One)





 

#8. Which, if any of the following, do you plan to outsource in the next 12 months? (Select all that apply)













 

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