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Lead Generation and Progression Effectiveness Benchmarking

Generating and progressing leads is foundation to sales success, but also one of the most difficult tasks. This study will allow you to compare your most pressing challenges and priorities with your peers via our real-time report, which will be accessible after you submit your responses.


#1. What are your greatest challenges as it relates to generating “leads,” which are defined as new sales opportunities in the form of new contacts with interest in learning about your company’s offerings? (select all that apply)













# 2. How does your company currently generate leads? (select all that apply)














#3. How would rank these lead generation activities in terms of their effectiveness? (select all that apply)

#4. And, how does your company progress potential new customers into opportunities? (select all that apply)











#5. Please rate these lead progression activities in terms of their effectiveness. (select all that apply)

#6. When it comes to lead generation activities in your company, which of the following statements are true? (select all that apply)











#7. And, when it comes to lead progression, which of the following statements are true? (Select one)






#8. In which, if any of the following activities, are 3rd party agencies involved? (select all that apply)










#9. What roles do vendor ecosystems, such as but not limited to those from IBM, SAP, VMware or Cisco, play in your lead generation and progression activities? (select all that apply)











#10. With regard to your marketing and lead generation activities, which if any of the following, does your business plan to outsource in the next 12 months? (select all that apply)









Our Thank You Gift For Your Participation

We really appreciate your input and would love to give something as a thank you. Please choose which of the two gifts you like most below or waive it.


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We help businesses grow happily by providing insight-driven results in the areas of marketing, sales support, demand and lead generation, social media, content production, survey research, strategy consulting, application development, digital media and email marketing (to name a few).

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