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The New Normal for Remote Access

August 17, 2023

Now is a great time to inject some new ideas and infrastructure into your overall remote access policy and architecture. Though you’ve likely tackled the core issues and have a solid foundation in

Combating Brain Fatigue is Now Your Top Priority

November 12, 2023

In today’s constantly connected world, it is not surprising that a new type of challenge is emerging among business decision-makers: brain fatigue. According to Forbes.com Mental Fatigue is “a

Overcoming Endpoint Challenges

February 2, 2024

Our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information security challenges, as well as what kinds of tools are used

The Future of Infrastructure Management

February 18, 2023

In January 2024, our research arm BeTechly, conducted a study around the Future of Infrastructure Management, exploring the various infrastructure and data trends that are taking place and the impact they

Is Your Server Ready for AI Applications

January 18, 2024

Our research arm BeTechly, conducted a study exploring whether the use of AI applications is growing, the computing architecture required to support it, as well as what types of changes are required for

Why Does My Website Need an SSL Certificate

February 8, 2023

If you’re surfing the net and an SSL error occurs on a website you're trying to visit, your browser will warn you by showing you an error messages or signal. This error is mostly caused by an

SEO Must-Haves

May 22, 2024

The way people are using the internet is changing, especially as mobile device use to visit websites increases. The content team at Change3 reviewed a host of SEO findings and reports and have

The New IT Buying Dynamics

March 12, 2024

The roles of IT purchasing have changed considerably, with the focus on the individual buyer being replaced with teams. These buying teams aren’t just comprised of members from the IT department,

Website Strategies for Better Lead Generation

March 27, 2024

Lead generation has been and continues to be a key pain point for most marketers.   It’s not just getting leads that’s the challenge, it’s also making sure that these leads

Trends in B2B Tech Marketing

July 29, 2024

At the time of this writing, 2024 is already into its third quarter and businesses will be looking back at what plans and strategies worked, which ones didn’t, and what they can do to improve their

B2B Marketing of the Future

December 4, 2023

What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations are changing how

Why Partners Should Take a Look at IBMs Flash System 9100

July 22, 2024

“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven

Breaking Down the Dynamics

January 21, 2024

Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television and movies, etc.   The

Guided by Content

June 22, 2024

Does content help the IT purchasing process? Absolutely! The use of content materials has grown thanks to the popularity of social media platforms, video services, and just the Internet as a whole. Blogs,

Translating Technology Capabilities into Business Outcomes

July 10, 2024

Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business and technology, putting

Improve Customer Experiences with Insightful Thought

June 26, 2024

Blogging is still a hot trend for most people, personally and professionally. According to Ignite Spot, there were 6.7 million bloggers in 2016, with 77% of internet users reading their blogs. Content

Building Social Authority for Your Brand

May 11, 2024

Setting up a social media profile is crucial and essential for businesses. B2Bs and tech companies should especially have an online presence as that is where you will find most of your audience. There

Social Selling 101 for Tech Companies

July 29, 2024

Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies

Realistic Segmentation Methods for Database Marketing

May 2, 2024

As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?”  The manner

When is the Right Time to Refresh My Website

March 3, 2024

If you’re a business that doesn’t sell online, does it matter if your website is updated?   It absolutely matters!   With mobile growing, it feels like everyone has jumped

The Case for Creating Content for the C-Suite

June 3, 2024

What’s the hardest challenge facing B2B marketers?   In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways to engage your customer base.

Does My Business Really Need a Mobile Responsive Website

September 30, 2023

As a telecom provider, do you really need a mobile responsive website?   The answer is a resounding yes!   77% of adults in America own a smartphone   Telecom businesses,

Whats Better: Responsive Design, Mobile Site OR Mobile App

November 12, 2023

Welcome to the digital age! It’s almost 2024 and you’ve decided to implement a new design for your website to ensure you reach those on the go with mobile. And why not? According to Pew

Can You Engage the Technology Buyer with Content

March 4, 2024

Can you engage technology buyers with content? The answer is a resounding yes, you can! Companies attract buyers with content all day long, using blogs on their website and social media, but the million-dollar

Why Your Customers Are Going Between PC and Mobile

April 5, 2024

Recently, an interesting article caught the eye of our content creation team. It was an interview with the director of product design at Facebook by social media magazine Mashable, where the director mentioned

Top 6 Social Media Sites You Should Consider for Your

February 3, 2023

Social media has grown in importance and business owners can’t afford to not be on social media, especially if they want to reach current and potential customers. However, with the wealth of new

Is Using LinkedIn Still a No-Brainer for Your Business in

June 12, 2023

LinkedIn was my first experience with social media.  Not Facebook, not MySpace, but LinkedIn.  Because of this unexpected occurrence, I immediately noticed the business potential of social media

Why You Should Be Using Social Media to Promote Your

February 6, 2023

Co-authored by LaShaun Williams, Content Manager When developing your social media strategy it is crucial to consider who your market is, what market you are in, and what type of services/product you