August 17, 2023
Now is a great time to inject some new ideas and infrastructure into your overall remote access policy and architecture. Though you’ve likely tackled the core issues and have a solid foundation in
November 12, 2023
In today’s constantly connected world, it is not surprising that a new type of challenge is emerging among business decision-makers: brain fatigue. According to Forbes.com Mental Fatigue is “a
February 2, 2024
Our research arm BeTechly, conducted a study around Endpoint Security & Management, designed to help identify the most urgent information security challenges, as well as what kinds of tools are used
February 18, 2023
In January 2024, our research arm BeTechly, conducted a study around the Future of Infrastructure Management, exploring the various infrastructure and data trends that are taking place and the impact they
January 18, 2024
Our research arm BeTechly, conducted a study exploring whether the use of AI applications is growing, the computing architecture required to support it, as well as what types of changes are required for
February 8, 2023
If you’re surfing the net and an SSL error occurs on a website you're trying to visit, your browser will warn you by showing you an error messages or signal. This error is mostly caused by an
May 22, 2024
The way people are using the internet is changing, especially as mobile device use to visit websites increases. The content team at Change3 reviewed a host of SEO findings and reports and have
March 12, 2024
The roles of IT purchasing have changed considerably, with the focus on the individual buyer being replaced with teams. These buying teams aren’t just comprised of members from the IT department,
March 27, 2024
Lead generation has been and continues to be a key pain point for most marketers. It’s not just getting leads that’s the challenge, it’s also making sure that these leads
July 29, 2024
At the time of this writing, 2024 is already into its third quarter and businesses will be looking back at what plans and strategies worked, which ones didn’t, and what they can do to improve their
December 4, 2023
What does the future of B2B marketing look like? Not just the trends and tips that are coming up in the new year, but what the landscape of marketing looks like and what new innovations are changing how
July 22, 2024
“Blazingly fast” is how Eric Herzog, VP of Product Marketing & Management at IBM Storage Systems, describes the new IBM FlashSystem 9100. And the data points are backing him up. Driven
January 21, 2024
Technology has, in a sense, changed everything. It’s changed how we communicate, how we collaborate, how we work, how we play, how we learn and go to school, how we watch television and movies, etc. The
June 22, 2024
Does content help the IT purchasing process? Absolutely! The use of content materials has grown thanks to the popularity of social media platforms, video services, and just the Internet as a whole. Blogs,
July 10, 2024
Dear technology marketer, you may have found that more executives outside of the IT department are now the new face of your customers. Digitization continues to combine both business and technology, putting
June 26, 2024
Blogging is still a hot trend for most people, personally and professionally. According to Ignite Spot, there were 6.7 million bloggers in 2016, with 77% of internet users reading their blogs. Content
May 11, 2024
Setting up a social media profile is crucial and essential for businesses. B2Bs and tech companies should especially have an online presence as that is where you will find most of your audience. There
July 29, 2024
Social selling is the latest buzzword, floating around B2B brands and other companies. With social media leading the way for both businesses and consumers to contact and connect with each other, companies
May 2, 2024
As it becomes more affordable and viable to build large email and direct marketing databases, many of my clients often ask, “what ways can I realistically segment my data?” The manner
March 3, 2024
If you’re a business that doesn’t sell online, does it matter if your website is updated? It absolutely matters! With mobile growing, it feels like everyone has jumped
June 3, 2024
What’s the hardest challenge facing B2B marketers? In an ever-changing world of tastes and choices, marketers like yourself are rushing to find new ways to engage your customer base.
September 30, 2023
As a telecom provider, do you really need a mobile responsive website? The answer is a resounding yes! 77% of adults in America own a smartphone Telecom businesses,
November 12, 2023
Welcome to the digital age! It’s almost 2024 and you’ve decided to implement a new design for your website to ensure you reach those on the go with mobile. And why not? According to Pew
March 4, 2024
Can you engage technology buyers with content? The answer is a resounding yes, you can! Companies attract buyers with content all day long, using blogs on their website and social media, but the million-dollar
April 5, 2024
Recently, an interesting article caught the eye of our content creation team. It was an interview with the director of product design at Facebook by social media magazine Mashable, where the director mentioned
February 3, 2023
Social media has grown in importance and business owners can’t afford to not be on social media, especially if they want to reach current and potential customers. However, with the wealth of new
June 12, 2023
LinkedIn was my first experience with social media. Not Facebook, not MySpace, but LinkedIn. Because of this unexpected occurrence, I immediately noticed the business potential of social media
February 6, 2023
Co-authored by LaShaun Williams, Content Manager When developing your social media strategy it is crucial to consider who your market is, what market you are in, and what type of services/product you
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