Failed to connect to MySQL: Access denied for user 'j0fp6thb_cmiUsr'@'localhost' (using password: YES) The Impact of Vendor-provided Resources & Co-marketing on Your Business Success
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The Impact of Vendor-provided Resources & Co-marketing on Your Business Success

Provide your feedback to multiple vendors regarding how the resources provided in their partner programs impact your business. With a focus on co-marketing funds (e.g., MDF), this study is the first of many to explore how vendor resources enable your business.


#1. What do you consider to be the main benefits of the following WAYS to work with vendors? (select all that apply)

Benefit Resell their products, services, or solutions Bundle their offerings with yours BUILD ON TOP of their offerings or technology
Increases my expertise



Speeds time to market



Adds to my service offerings


Gives my customers more options



Enhancing my marketing resources



Increases revenue per customer



#2. For each vendor, please indicate which type(s) of vendor alliance your company currently has in place. (select all that apply)

Vendor Resell Bundle Build on top
Amazon, AWS


Cisco



Dell/EMC



Google, GCP


HPE



IBM



Lenovo



Nvidia



Other, please specify



#3. Which, if any, of the following vendor resources do you typically utilize? (select all that apply)














#4. On average, how much does each vendor typically provide annually in co-marketing funds and what percentage do you typically use? (select all that apply)

Vendor Avg Annual Co-marketing Funds Avg % Used Annually Select if Strategic Partner
Amazon, AWS

Cisco

Dell/EMC

Google, GCP
HPE

IBM

Lenovo

Nvidia

#5. With regard to the vendor-provided co-marketing resources your company receives, what are your primary planned uses each year? (select all that apply)















#6. How do you commonly use your co-marketing funds? (select all that apply)





#7. How would you rate vendor-funded and initiated lead generation or marketing campaigns? (select one)







#8. What impact, if any, have vendor-provided resources, including co-marketing funds, had on your business’ success? (select all that apply)













#9. Which, if any, of the following do you find to be challenges, with regard to using vendor-provided resources, including co-marketing funds? (select all that apply)













#10. Which, if any, of the following would you like to receive most from vendors in over the next 12 months?











Our Thank You Gift For Your Participation

We really appreciate your input and would love to give something as a thank you. Please choose which of the two gifts you like most below or waive it.


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